Apple Invites Everyone to ‘iPhone 7’ Premiere, Camera Muscle And Bokeh Likely Focus

Apple has finally released the details regarding the “iPhone 7” launch, which is actually not even a secret anymore. September launches for the smartphone line have become so regular that fans can practically track them to the minute. More interesting are the details that came with the announcement, which analysts are already putting through the grinder.

The biggest challenge for Apple CEO Tim Cook during the launch is to present the “iPhone 7” and the “iPhone 7 Plus” as revolutionary products without actually touching on the features that make it yet another underwhelming addition that some of the previous iPhones have been known for. As Forbes points out, no amazingly innovative features for the device is expected until at least the 10th-anniversary version, which will come out on 2017.

In its early days, the iPhone used to be first in a lot of aspects. Now, many of its features, even the ones rumored will be on the 7th addition are already found in other phones. As such, Apple is going to have a lot of trouble marketing the “iPhone 7” as anything other than a slightly upgraded version of the “6.”

While the phone is expected to meet the needs of its customers, it will likely lack the flair that made past models the sensation that they were. Apple could be looking at yet another lukewarm sales report for the year as a result.

As for the features regarding the phone, The Verge did yet another over-analysis of Apple’s invitation, leading them to speculate that the camera will be a huge focus for the event. Supposedly, the presentation will lean heavily on the bokeh feature of the camera as well as its ability to capture photos in the dark.

Conspicuously absent are any hints on the waterproof aspect and the improved audio features. This could hint major failures in those areas, which reporters and angry fans are going to have a field day over.