Asahi abolished the "image girl" spokesmodel position, which formed part of its marketing strategy, without clarifying the reasons.
In 2021, when the pandemic protocols and social distancing recommendations were making the photo shoots and in-person promotional appearances increasingly challenging to coordinate, Asahi Super Dry went on the market with no image girl for the first time.
Asahi eventually changed its marketing strategy by doing away with image ladies.
Being an image girl requires posing in various seasonal and coastal outfits, including swimsuits.
The girls appeared frequently in Super Dry's advertising campaigns in the summer, when beer demand is at its peak and competition among brands is tight, even though it wasn't a specific swimwear modeling profession.
Since 1987, Asahi Super Dry has engaged an annual "image girl" to act as its spokesmodel. The image girl is typically a rising model or actress, like Norika Fujiwara, who achieved prominence in the entertainment world.
Asahi Super Dry Asahi has been on sale for 35 years, revealed in January that it was changing the beer’s recipe for the first time in its history, and now comes a big change in its marketing


RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains
Instagram Outage Disrupts Thousands of U.S. Users
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised
Debate over H-1B visas shines spotlight on US tech worker shortages
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 



