Barfresh Launches New Smoothies to Address Demand from School Systems

BEVERLY HILLS, Calif., July 31, 2017 -- Barfresh Food Group, Inc. (OTCQB:BRFH), a manufacturer of frozen, ready-to-blend beverages, today announced the introduction of a new range of smoothies in response to customer demand that fulfills the requirements set forth by the USDA within its national school meal programs which include the School Breakfast Program, the National School Lunch Program, and Smart Snacks in School Program.  These programs provide the mechanism by which schools can be reimbursed for daily meals provided to over 40 million needs-based students on a daily basis nationally.  Barfresh is addressing this market with a product that contains a minimum of a half cup of real fruit and four ounces of yogurt for every eight ounce serving, has no added sugar, no artificial ingredients or preservatives, and meets all the restricted calorie requirements among other criteria. 

Riccardo Delle Coste, the Company's CEO stated, "School administrators continue to migrate toward healthier options for their students, led in large part by the USDA’s efforts to create nutrient-dense meals by increasing the availability of fruits, vegetables and whole grains while curtailing sodium on school menus.  Barfresh’s all-natural frozen beverages, made with real fruit, no added sugars and no artificial preservatives, are a perfect match for administrators that are attempting to strike a balance between driving nutrition and generating student acceptance of new menu options.  This new product was developed in response to a stated need within America’s school meal programs and we are excited to begin satisfying this demand as we work with the administrative staff and demonstrate that we can be a valued partner in this broader effort.”

About Barfresh Food Group

Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.

Forward-Looking Statements

Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact
John Mills
ICR
646-277-1254
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Jeff Sonnek
ICR
646-277-1263
[email protected]