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Coca-Cola has signed new or extended partnerships with European soccer clubs Bayern Munich, Juventus, Liverpool, Paris Saint-Germain and Tottenham Hotspur.
The beverage firm will leverage its deals with the Uefa Champions League clubs to launch new marketing campaigns for its original Coca-Cola brand and Coca-Cola Zero low-calorie product in 2023.
The new deals also give Coca-Cola club rights to offering matchday experiences, hospitality tickets, and limited edition merchandise prizes.
According to Michael Willeke, Coca-Cola’s integrated marketing experience director for Europe, they are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants, and in the stadiums, as part of their new campaign.
