Nike to supply Japanese baseball team's uniforms, while merchandise specialist will manage retail operations.
World Cup 2022: Fifa's clampdown on rainbow armbands conflicts with its own guidance on human rights
Uber adds the world’s first reindeer sleigh rides to its services in Finland in time for the holidays
The NBA is moving away from passive, opportunistic investments in favor of a more formal operation that will boost the value of its portfolio.
PUMA and Foot Locker's collaborations targeting Gen Z and Gen Alpha would expand the basketball and classics categories.
Gauff described New Balance as forward-thinking in their approach and with the passion for quality and creativity that matches her love for the game.
Boston Bruins name Rapid7 as first jersey patch partner
The NHL’s Boston Bruins have secured their first multi-year jersey patch partnership deal with cybersecurity firm Rapid7.
The deal allows the Boston-based Rapid7 to feature its logo on the team playing jerseys and practice tops from the start of the 2022/23 season and become the official cybersecurity partner designation with the Bruins and for the team’s TD Garden home.
Rapid7 will also gain title sponsorship rights for the Rafters premium seating area at the venue.
The Toronto Maple Leafs, Winnipeg Jets, and Arizona Coyotes have all inked their first jersey patch deals.