Brighton Health Plan Solutions Adds Chief Revenue Officer

NEW YORK, Oct. 05, 2017 -- Brighton Health Plan Solutions, a leading health plan management company, today announced that Bob Braddick has been appointed Chief Revenue Officer, a newly-created role to support company growth and expansion. Braddick brings with him over 30 years of deep industry expertise and demonstrated success growing businesses and serving a wide array of clients.

Bob Braddick, Chief Revenue Officer, Brighton Health Plan Solutions

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As Chief Revenue Officer, Braddick will lead and manage all market-facing efforts, including sales, account management, and marketing and communications, for both the commercial and labor businesses of Brighton Health Plan Solutions (BHPS), as well as its growing presence serving health plans, health care providers, and integrated health care delivery systems.

“We are delighted to have Bob join our team as we build on our established leadership in bringing the next generation of health care benefits and services to the marketplace,” said Simeon Schindelman, CEO of Brighton Health Plan Solutions. “The depth and breadth of Bob’s hands-on industry experience, coupled with his passion for leading innovation in health care, will be invaluable as we continue to grow by focusing on improving the business success of our clients and partners.”

In his former role, Braddick served as Global Client Executive and Health Care Strategist at Optum where he focused on development of a new distribution channel for Optum’s data and consumer product suite into self-insured employer groups and led relationship teams for major customers. Previously, as a Senior Partner at Mercer, Bob advised clients on health care concentrating on employer-sponsored strategy, spend and design. Bob also served in several leadership roles including the Health & Benefits and Mergers & Acquisitions businesses. Due to his extensive industry experience and notable accomplishments working with clients across the globe, Braddick has served as an expert for the New York Times, the Wall Street Journal, Managed Care Journal, CBS, CNN, and CNBC. Braddick earned his B.A. from Colgate University and pursued executive education from The Wharton School.

Braddick stated, “It is an honor to join Brighton Health Plan Solutions at this pivotal moment for our health care system. I am excited to be part of a forward-looking team who is passionate and totally dedicated to improving health care through their innovative and timely solutions for plan sponsors and their members across the tri-state market and beyond. The unique and powerful combination of assets and products BHPS offers is the necessary catalyst for lower cost, better delivery, and enhanced member experience."

About Brighton Health Plan Solutions

Headquartered in New York City, Brighton Health Plan Solutions (BHPS) is an innovative health care enablement company with several industry-leading brands, including Create, MagnaCare, and Brighton Casualty Solutions – all on a mission to deliver better health care at lower cost. We believe aligning the interests of our partners through exceptional health care products and services will fundamentally transform how health care is accessed and delivered.

BHPS, a division of Brighton Health Group, serves commercial and labor plan sponsors, health plans, health care providers, and other stakeholders.

MEDIA CONTACT: Anna Clark, (212) 784-5715, [email protected]