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Burger King Bangladesh is rebranding and it will be a comprehensive work on its side. The fast-food chain said it would be updating every aspect of its visual identity including the layout and logo designs.
Burger King Bangladesh described the changes that it will make with interesting adjectives which are "mouthwatering, big and bold, playfully irreverent and proudly true." According to The Business Standard, the burger brand will change its logo design, store interior, and other designs inside the store and packaging.
This will be the first time that Burger King Bangladesh is doing a revamp since it was first established in the country in December 2016. The American burger joint entered the Bangladesh market via a long-term franchise agreement to open and expand under Tiffin Box Limited, a Dhaka-based restaurant company.
With the rebranding, Burger King Bangladesh will ditch the old orange, white, and blue logo to be replaced with a new one that looks more old-fashioned. In fact, this is a flat design that may resemble the logo the brand used in the 1970s, 80s, and 90s.
The new logo is actually already being used in other countries after carrying out a revamp as well. Moreover, the decision to rebrand has been inspired by Burger King's heritage including its original logo and the iconic global status of the brand.
"We have carried some of that era through to our new design. The brand did not just change its logo and interior, it has plans to change the packaging and employees' uniforms over time," Burger King Bangladesh said in a statement. "The design of the new packaging is much more playful and colorful to attract the eye and as for the employees, their uniforms have been changed with a mix of contemporary and comfort."
Burger King Bangladesh explained that the changes for the rebranding would happen over time and not just in one go. The company also said that with the number of changes that it has already made, one thing would remain and never change and it is the brand's promise to deliver exceptional food to everyone and provide an extraordinary experience to all customers.
