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Burger King is launching its new Frozen Pink Lemonade, the official drink for the 2024 MTV Video Music Awards, nationwide on August 29, 2024. The refreshing and tangy beverage will be available at Burger King locations across the country and will feature in special events leading up to the VMAs.
Burger King Unveils Frozen Pink Lemonade as the Official Drink for 2024 MTV VMAs, Launching Nationwide
Summer is more than just a season; it's a mindset, and Burger King is embracing that with the introduction of its official frozen lemonade for the 2024 MTV Video Music Awards.
As fall approaches, Burger King recognizes that the desire for refreshing, tropical drinks stays strong with the changing weather. To give summer enthusiasts a final treat, the chain is launching its new Frozen Pink Lemonade, a tangy and cool beverage designed to beat the summer heat. This drink, available nationwide starting August 29, 2024, will also serve as the official frozen drink for the 2024 MTV Video Music Awards.
Pat O’Toole, Burger King North America's chief marketing officer, expressed excitement about the partnership with Paramount and MTV, marking their fifth consecutive year of collaboration. This year, however, is unique, as it introduces the first product directly inspired by the VMAs. O’Toole highlighted that the Frozen Pink Lemonade is as vibrant and refreshing as the VMAs themselves, making it the perfect beverage to feature during the event for music lovers and Burger King fans alike.
Burger King Celebrates VMAs Partnership with Free Frozen Pink Lemonade Events and Exclusive Perks
To celebrate this collaboration, Burger King is hosting two special events where fans can enjoy the Frozen Pink Lemonade for free:
- VMAs Block Party: On Sunday, September 8, fans can visit Domino Park in Williamsburg, Brooklyn, from 12 to 5 p.m. ET for a block party featuring the new Frozen Pink Lemonade. Attendees can don an iridescent Burger King crown and participate in Burger King and MTV giveaways while supplies last.
- VMAs Event: On Wednesday, September 11, VMAs attendees at UBS Arena can visit the Frozen Pink Lemonade Pop-Up to sample the refreshing drink before the show.
Additionally, from August 29 to September 11, before the VMAs, Burger King Royal Perks members can receive a free small Frozen Pink Lemonade with a $1 or more purchase through the BK app.
Burger King and MTV have also collaborated on a 75-second short film celebrating the drink’s refreshing qualities, perfectly matched to the high-energy atmosphere of the VMAs. Produced by Paramount Brand Studio, the film features multi-platinum Grammy award-winning Dancehall star Sean Paul and the renowned dance duo Les Twins. The film will premiere during the VMA live broadcast on Wednesday, September 11.
For more information on the Frozen Pink Lemonade or a nearby Burger King, visit the official website or sign up for the Burger King Royal Perks loyalty program.
Burger King Revives Fan-Favorite Cheesy Breakfast Melts, Available for a Limited Time
Burger King continues to impress with new treats by bringing back fan favorites. On August 9, the chain announced the return of its popular Cheesy Breakfast Melts, available for a limited time. Priced from $3.49, these breakfast sandwiches feature toasted round bread slices and an extra layer of American cheese. The Cheesy Breakfast Melts are available in several varieties:
- Cheesy Sausage & Egg Breakfast Melt: A sizzling sausage patty, fluffy eggs, and two slices of American cheese served on toasted bread.
- Cheesy Bacon & Egg Breakfast Melt: Crispy hardwood-smoked bacon, fluffy eggs, and two slices of American cheese on toasted bread.
- Cheesy Ham & Egg Breakfast Melt: Black Forest ham, eggs, and two slices of American cheese on toasted bread.
- Cheesy Egg Breakfast Melt: A simple yet classic breakfast sandwich with eggs and two slices of American cheese.
Burger King continues to reign in satisfying cravings through exciting new offerings or nostalgic favorites.
