Burger King’s Israel is serving plant-based Whopper and vegetarian “chicken” nuggets developed specifically for them by the Israeli startup, “Meat. The End” (MTE) starting this week at its Tel-Aviv pop-up branch.
The startup aims to solve the texture aspect of eating plant-based “meat” to make it closer to the real thing.
According to MTE founder Dr. Yishai Mishor, while many food tech companies out there have achieved success in the taste factor, the texture has lots of room for improvement.
He added that the imperfect texture of plant-based meat items is a “roadblock to consumer satisfaction,” noting that“100% of meat-eating tasters can tell whether a product is a real meat or alternative meat.
MTE uses existing extrusion technology, the process of making a shaped object like a burger patty, and infuses it with proprietary steps throughout the production line to produce a texturized protein ingredient (TPI) or textured vegetable protein (TVP).
Burger King Israel is MTE’s first big client.


Gold Prices Slip Slightly in Asia as Silver Nears Record Highs on Dovish Fed Outlook
Air Transat Reaches Tentative Agreement With Pilots, Avoids Strike and Restores Normal Operations
ANZ Faces Legal Battle as Former CEO Shayne Elliott Sues Over A$13.5 Million Bonus Dispute
Asian Currencies Hold Steady as Indian Rupee Slides to Record Low on Fed Outlook
CVS Health Signals Strong 2026 Profit Outlook Amid Turnaround Progress
Can your cat recognise you by scent? New study shows it’s likely
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Brazil Holds Selic Rate at 15% as Inflation Expectations Stay Elevated
ADB Approves $400 Million Loan to Boost Ease of Doing Business in the Philippines
Global Forex Markets Brace for Fed Decision as Yen Extends Weakness
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
Samsung SDI Secures Major LFP Battery Supply Deal in the U.S.
Why financial hardship is more likely if you’re disabled or sick
US Signals Openness to New Trade Deal as Brazil Shows Willingness, Says USTR Greer 



