Burger King’s Israel is serving plant-based Whopper and vegetarian “chicken” nuggets developed specifically for them by the Israeli startup, “Meat. The End” (MTE) starting this week at its Tel-Aviv pop-up branch.
The startup aims to solve the texture aspect of eating plant-based “meat” to make it closer to the real thing.
According to MTE founder Dr. Yishai Mishor, while many food tech companies out there have achieved success in the taste factor, the texture has lots of room for improvement.
He added that the imperfect texture of plant-based meat items is a “roadblock to consumer satisfaction,” noting that“100% of meat-eating tasters can tell whether a product is a real meat or alternative meat.
MTE uses existing extrusion technology, the process of making a shaped object like a burger patty, and infuses it with proprietary steps throughout the production line to produce a texturized protein ingredient (TPI) or textured vegetable protein (TVP).
Burger King Israel is MTE’s first big client.


Debate over H-1B visas shines spotlight on US tech worker shortages
Dollar Steadies Ahead of ECB and BoE Decisions as Markets Turn Risk-Off
Novo Nordisk Warns of Profit Decline as Wegovy Faces U.S. Price Pressure and Rising Competition
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears
Qantas to Sell Jetstar Japan Stake as It Refocuses on Core Australian Operations
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
The Beauty Beneath the Expressway: A Journey from Self to Service
Dollar Steady as Fed Nomination and Japanese Election Shape Currency Markets
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Trump Extends AGOA Trade Program for Africa Through 2026, Supporting Jobs and U.S.-Africa Trade
CK Hutchison Unit Launches Arbitration Against Panama Over Port Concessions Ruling
Why financial hardship is more likely if you’re disabled or sick
Asian Markets Wobble as AI Fears Rattle Stocks, Oil and Gold Rebound 



