Burger King Brasil is going digital as it invests in upgrading its store to provide a 100% digital service to customers. The new totem device will allow people to place orders easily without going through the cashiers and going over the orders with the staff.
Burger King Brasil announced the debut of the new concept for its restaurants, and it will be focusing on making its local units digitalized. Initially, the burger joint is launching its digital system in one of its outlets in the city of São Paulo first. The exact location is in the Tremembé neighborhood, and through the new scheme, customers can order their food and pay for them through the digital device in the store.
Customers can also have their orders delivered using the official BK Brasil app and website, where the entire process is digitalized. Now the company is bringing this same system to its stores, and diners can also place orders without interaction with the staff, even when paying.
Burger King Brasil said that the idea for making its stores 100% digital is to optimize and streamline its operation. This will also allow the team members to focus only on the quality of the products they serve and prompt deliveries.
TecMundo further reported that all of this work for digitalization at Burger King Brasil is to make the customer experience even better. This will also give people more convenience and more time to do other things since the digital ordering system makes the ordering and serving of food a lot faster.
The company said that it took them a few months to form the concept and work on the digitalization of Burger Kings in the country. As per GKPB, with the launch of the new digital fronts at the stores coupled with other improvements in the brand's other channels, including its BK app and Clube BK, the company is expecting digital sales to increase this year.
"This channel continues to show significant growth not only in sales but also in our customer satisfaction surveys." Burger King Brasil's vice president of development, Fábio Alves, said in a statement. "Service via totem has high levels of approval, in addition to avoiding direct contact with money, a topic that has been greatly provoked due to the hygiene and safety measures reinforced during the pandemic."


The strikes on Iran show why quitting oil is more important than ever
Lynas Rare Earths Shares Surge 7% After Malaysia Renews Processing Plant Licence for 10 Years
Middle East Airspace Shutdown Disrupts Global Flights After U.S.-Israel Strikes on Iran
ASX CEO Exit Signals Turbulent Transition Amid Lawsuit and Regulatory Scrutiny
Netflix Declines to Raise Bid for Warner Bros. Discovery Amid Competing Paramount Skydance Offer
Anthropic Refuses Pentagon Request to Remove AI Safeguards Amid Defense Contract Dispute
Coupang Reports Q4 Loss After Data Breach, Revenue Misses Estimates
Australia Targets AI Platforms With Strict Age Verification Rules
Global Markets React as Dollar Surges, Swiss Franc Rallies After U.S.-Israel Strike on Iran
OpenAI Secures $110 Billion Funding Round at $840 Billion Valuation Ahead of IPO
Bank of Japan Signals Further Interest Rate Hikes as Inflation Trends Toward 2% Target
Boeing Secures $166.8 Million U.S. Navy Contract for P-8A Engineering and Software Support
Trump Warns Iran as Gulf Conflict Disrupts Oil Markets and Global Trade
Strait of Hormuz LNG Crisis Triggers Global Energy Market Shock
Gold Prices Steady in Asia, Set for Strong February Gains on Safe-Haven Demand
FAA Plans Flight Reductions at Chicago O’Hare as Airlines Ramp Up Summer Schedules 



