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Burger King will continue to operate its 800 franchised locations in Russia and redirect its earnings towards supporting humanitarian efforts for Ukrainian refugees, including $2 million worth of Whopper meal vouchers.
Burger King franchisees in over 25 European countries are collaborating with local organizations to distribute the Whopper meal vouchers to Ukrainian refugees.
Additionally, the fast-food giant is committing $3 million to immediately support Ukrainian refugees and donate $1 million to the United Nations refugee agency.
The fast-food chain’s operator, Restaurant Brands International, which also runs Tim Hortons, Popeyes, and Firehouse Subs, had condemned Russia's invasion of Ukraine.
RBI noted that BK Russia is a standalone business owned and operated by their franchisees in the country and that they have long-standing legal agreements that are not easily changeable."
According to RBI, they are watching the attack on Ukraine and its people with horror and are focusing on contributing to the safety of Ukrainians seeking shelter and security for their families.
RBI’s decision comes as many major firms stopped operations in Russia in response to the Ukraine invasion.
McDonald's temporarily closed its 850 restaurants in Russia while continuing to pay the salaries of its 62,000 workers in the country.
Meanwhile, Starbucks would temporarily close its 130 Russian locations, which are owned and operated by a Kuwait-based franchise group, while continuing to pay its Russian employees. It would also donate earnings to humanitarian relief efforts in Ukraine.
