Burger King Austria’s unveiling of the "Pride Whopper," which it will sell until June 20, received a swift backlash online for being “tone-deaf.”
It is the same as the usual whopper, but with "two equal buns," which are the two top halves or two bottom halves.
The two tops to bottoms represent the same-sex buns being promoted in the Austrian marketplace for Pride Month.
Burger King Austria also posted the ad to its Instagram account with a lengthy caption, which states that the Whopper represents "two equal buns for equal love and equal rights" and that the sandwich is "meant to put a smile on our faces."
Reactions across social media include that it is a strange advertisement or making fast food ordering a political statement.
While this campaign is only running in Austria, it has attracted global attention on social media.
Burger King‘s campaign in the US will only implement a rainbow flag wrapping.


Trump–Kushner Links Raise Concerns as Paramount Pushes $108B Warner Bros Discovery Bid
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
Silver Prices Surge to New Record Above $60 as Supply Concerns and Fed Expectations Boost Demand
RBA Holds Rates but Warns of Rising Inflation Pressures
ADB Approves $400 Million Loan to Boost Ease of Doing Business in the Philippines
SK Hynix Considers U.S. ADR Listing to Boost Shareholder Value Amid Rising AI Chip Demand
Air Transat Reaches Tentative Agreement With Pilots, Avoids Strike and Restores Normal Operations
Canada’s local food system faces major roadblocks without urgent policy changes
EssilorLuxottica Bets on AI-Powered Smart Glasses as Competition Intensifies
EU Court Cuts Intel Antitrust Fine to €237 Million Amid Long-Running AMD Dispute
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
GameStop Misses Q3 Revenue Estimates as Digital Shift Pressures Growth
Stocks Slip as Investors Brace for Fed Decision and JPMorgan Warning Weighs on Markets
6 simple questions to tell if a ‘finfluencer’ is more flash than cash 



