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Burger King is offering something exciting for its customers who do not eat meat. The fast-food chain has opened its very first vegetarian restaurant outlet in Madrid to cater to vegetarian customers.
The new Burger King restaurant will only offer plant-based menu items, and the location is guaranteed to be a 100% vegetarian BK store in Spain. According to Esquire, the opening of the new "Long Vegetal" vegetarian options in all of the company's outlets in Spain and Portugal was successful, and this pushed Burger King to set up a restaurant that would be purely vegetarian.
It was said that with the help of Mario Vequerizo, a local singer, radio, and TV host, Burger King decided to turn its fast-food outlet in Madrid's Paseo del Prado into a vegetarian version of BK. The restaurant promises to provide a wide range of vegetable products for customers to enjoy.
The space will be set up like a park, and people can easily order plant-based burgers and more. This is Burger King's first 100% vegetarian location in Spain, and while it will be operated by the restaurant chain, it was reported that this would be different from the regular stores, and even the layout and designs will be unique.
With the aim of giving customers a feeling that they are in a vegetarian-exclusive space, Burger King decorated the restaurant with plants hanging on the ceilings. They also set up vertical gardens within the premises, and foliage of plants are on display throughout the place, including artificial grass on the floors.
Y si estáis por Madrid este mes, os invitamos al BK de Prado, un restaurante con productos únicamente vegetales. pic.twitter.com/PYk3hiKFoQ
— Burger King (@burgerking_es) October 19, 2021
Burger King also changed the color of its logo to a cream-colored background with green fonts. The name was also changed from "Burger King" to "Vurger King" to complete the vegetarian restaurant's setup.
Diners can expect the availability of plant-based chicken nuggets as well in addition to vegan Whoppers and other items. Entrepreneur reported that Burger King's vegan restaurant in Madrid would be open for a limited time only. It will be in Paseo del Prado for just a month.
"We want to reach both people who base their diet on vegetable products and those who do eat meat but want to reduce their consumption," the publication quoted Restaurant Brands Spain and Portugal's general director, Borja Hernández de Alba, as saying in a statement.
