Charity promotion in 2020 – How Tom Baskind strategizes to help market non-profits

When marketing isn’t your primary responsibility, it can be daunting and time-consuming to come up with a marketing plan for a charity. You need to promote your non-profit organization in an era when visual content exceeds all other marketing tools in popularity, so your job is more challenging than you imagined if you lack experience. Tom Baskind, a part -time philanthropist and avid cycler, uses his skills for helping others.

You can help charities out, if you identify promotional tools, your social networks, business influence how you present it to the public. In the age of visual content, you can get your message out in the world without spending too much. How?

Take advantage of social media

Social media is a powerful marketing tool, but you need to nurture accounts and attract followers because just registering on platforms won’t help. Identify your demographic and join the platforms they regularly use. Most of the social media platforms count on visual content to draw attention, so you need to create relevant, helpful, customer-centric, and consistent messages. Posting daily helps you educate your public and retain followers. Each post should contain a high-quality picture, appropriate hashtags, and a message relevant for your charity.

Follow people you want to attract to your organization and use content to draw their attention. Engage with your followers, like their posts, respond to their comments, and share engaging content periodically.

Use email campaigns to reach your public

Email marketing is another effective way to promote a charity. But for your email marketing campaign to be successful, you need to plan it carefully.

Tom Baskind, who cycles for charity, recommends always to use compelling images that share values and culture to your contacts and email markets. Each email should have an exciting subject line and preview text to encourage the reader to open it and discover the content. Use visual tools to educate your readers on who you are, the cause your organization supports, and how they can join you in your journey. Keep the design of the email minimal and user-friendly, so people to enjoy it even if they open it on their smartphone.

Tailor your content according to the segment you target. For instance, millennials prefer video content, while baby boomers find the text more engaging. Humanize your emails through the photos you attach and personalize them with call-to-actions.

Associate your charity with the name of an influencer who supports your cause

Influencer marketing is a game-changer in 2020 for all industries. Collaborating with influencers to promote your cause can help you reach a wider public, grow awareness for your charity, and prove your trustworthiness.

But finding the right influencer to promote your charity is vital, so research is paramount. If a a part-timer like Tom can drive in thousands to a charity, then so can you. Determine the characteristics they should have, and the values they should promote to shed a positive light on your brand. Collaborate with someone who has access to people who may be interested in working with you and supporting your cause. Their content should target the same audience as you do, the collaboration to be beneficial for your charity. Influencers rely on visual content to draw attention, so be ready to provide them with all the material they need to create posts around your brand.

Visual content can compliment your charity when developed the right way. Exploit its benefits because you are running an organization in a decade when people double tap on a picture without reading its description.

This article does not necessarily reflect the opinions of the editors or management of EconoTime