The Cleveland Cavaliers have signed a jersey patch deal with flat-rolled steel producer Cleveland Cliffs for the 2022/23 season.
Cliffs will replace tire brand Goodyear as the Cavaliers’ jersey patch sponsor.
The deal matches what the Cavaliers were receiving from the Goodyear deal it signed in 2017 for reportedly over US$10 million annually.
But the Cliffs jersey patch deal is more limited as it does not include the practice jersey patch asset or virtual floor signage for local broadcast games.
The agreement expands the Cavaliers’ multi-year deal with Cliffs, which has branding visibility at one of the north entrances in the glass atrium of the team’s Rocket Mortgage FieldHouse.
The Cavaliers also have a training kit partnership with blockchain-based fan engagement platform Socios.com,
Len Komoroski, CEO of the Cleveland Cavaliers and Rocket Mortgage FieldHouse, noted that Cliffs has been an anchor for Cleveland and the Great Lakes Region for 175 years.


SpaceX Surpasses Amazon in Market Value as Post-IPO Rally Accelerates
Carro Expands Into Australia With Acquisition of Used-Car Platform CarPlace
SK Hynix Shares Hit Record High After Shipping Next-Generation HBM4E AI Memory Samples
Trump and Iran Sign Framework Peace Deal in France Amid Ongoing Middle East Tensions
Chinese Social Media Giant Xiaohongshu Eyes Hong Kong IPO at Over $70 Billion Valuation
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT
Oil Prices Drop as U.S.-Iran Peace Deal Eases Supply Concerns
What makes a good football coach? The reality behind the myths
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Fed Chair Kevin Warsh Signals Policy Overhaul as Hawkish Rate Outlook Rattles Markets
Asian Stocks Surge as Oil Prices Fall and Strong US Dollar Weighs on Markets
How did sport become so popular? The ancient history of a modern obsession
Qantas Nears Launch of World’s Longest Non-Stop Flights to London and New York
Trump Questions USMCA Renewal as Trade Talks Continue
Asian Stocks Rally as Japan and South Korea Reach Record Highs on US-Iran Peace Deal
Australia Eases Capital Gains Tax Reforms to Support Small Businesses and Startups
Asian Stocks Advance as Nikkei Nears Record High Ahead of Fed Decision 



