Molson Coors and Coca-Cola are rolling out the 5 percent alcohol-by-volume Peace Hard Tea in September 2023 in single 24-oz. cans in select US regions..
It will be available in three flavors: Freedom of Peach, Really Really Razzy and More Peace More Lemon.
Coca-Cola and Molson Coors first teamed up in 2020 to create Topo Chico Hard Seltzer. The beverage giants have since taken other Coca-Cola brands into the alcohol category, including chilled juice brand Simply.
According to Coca-Cola, its Peace Tea is known for its “vibrant flavors and free-spirited branding,” which has proven to be especially popular among legal-age Gen Z consumers, particularly in the Southeastern U.S.
Hard Tea is growing faster than any other beer alternative segment, according to Molson Coors. The global hard tea market is expected to annually growth by 25.25 percent.
