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Coca-Cola is set to launch its newest Coke flavor, and this is also unique, like the Coca-Cola Starlight that was released in February. The Starlight has been described as having the flavor "inspired by space" and the upcoming Coca-Cola Zero Sugar Byte is even more extraordinary because it "tastes like pixels."
Coca-Cola is known to create bold flavors, and it surely upped its level a bit higher with its introduction of another unusual product that is supposed to taste like pixels. In the dictionary, a pixel is the smallest unit of a digital image or graphic that can be displayed and represented on a digital display device, so people might say it is hard to imagine what this actually tastes like.
But Coca-Cola has already launched many bizarre flavors, and they were always well-received so far. Thus, the new Coca-Cola Zero Sugar Byte will surely offer a new taste that will also be liked by cola lovers.
"Coca-Cola Zero Sugar Byte makes the intangible taste of the pixel tangible," Coca-Cola's senior director of strategy, Oana Vlad, told CNN Business via an email. "It is the Coca-Cola taste you know and love with bright elements upfront and refreshing with the finish."
The Zero Sugar Byte comes next after the Starlight under the Coca-Cola Creations portfolio. Some of the drinks on the list were said to have been discontinued but the beverage company is adding new ones to replace the outdated flavors, and the new creative products are definitely attention-grabbing.
"We are seeing lots of discussion and speculation about its mysterious space flavor. Our fans are intrigued and they love the playful novelty," Vlad further said referring to the company's Starlight beverage. "The abstract nature of the flavor descriptions offers an opportunity for debate and discussion."
Meanwhile, the Coca-Cola Byte will be in stores starting May 2, and it will be available until supplies last in the U.S. this new flavor is also coming to Latin American countries, and on May 23, it is dropping in China. A two-pack Coke Byte costs $15.
