Coca-Cola is releasing a new limited-edition flavor, Move, beginning February 20 in the US and Canada in collaboration with Grammy-award winning singer Rosalía.
Move comes in full-sugar and zero-sugar variants and will cost as much as a regular Coke but doesn’t have a traditional flavor and is supposed to represent a mood or idea, in this case, transformation.
According to Coca-Cola CEO James Quincey, while Move is not a variant that will last forever, the drink is more engaging and interesting than a flavor, such as Coke with vanilla.
He added that they’re testing boundaries in engaging with consumers.
As part of the partnership, Rosalía is releasing a new single and video to go with Coca-Cola Move.
The Spanish musician has won critical acclaim internationally, and went on her first world tour in 2022.


G7 Explores AI Access Deal With U.S. Amid Anthropic Restrictions
US Stock Futures Edge Higher Ahead of Key Federal Reserve Decision
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Debate over H-1B visas shines spotlight on US tech worker shortages
Trump Administration Delays DeepSeek and CXMT Trade Blacklist Designations Amid U.S.-China Tensions
Europe EV Demand Surges as Fuel Prices Rise Amid Iran Conflict
Sigma Healthcare Shares Jump After Exiting Boots Acquisition Process
Asian Currencies Stabilize as Dollar Holds Near Two-Month High After Fed Hawkish Signal
SpaceX Stock Soars After Historic IPO, Reaches $2.5 Trillion Market Value
US Stock Futures Jump on Reports of Preliminary US-Iran Peace Deal Despite Fed’s Hawkish Outlook
Asian Stocks Advance as Nikkei Nears Record High Ahead of Fed Decision
GM and Lockheed Martin Partner to Strengthen U.S. Defense Manufacturing Capacity
Gold Prices Rebound on U.S.-Iran Peace Deal Optimism Despite Fed Rate Hike Signals
Can your cat recognise you by scent? New study shows it’s likely
Global Motor Oil and Auto Paint Shortages Persist Despite Potential U.S.-Iran Peace Deal 



