Crumbl Tests Sticky Toffee Pudding, Expanding Its Dessert Lineup Beyond Cookies

Crumbl is testing a British classic, sticky toffee pudding, as part of its expanding dessert lineup. The warm brown sugar cake drenched in toffee glaze is being trialed in select markets, with potential for nationwide availability if successful. Fans can check Crumbl’s app for trial locations.

Crumbl Expands Dessert Menu, Testing British Favorite Sticky Toffee Pudding in Select Markets

Crumbl has made a name for itself with its highly Instagrammable cookies, but the brand is setting its sights on a broader range of desserts. After dropping the "Cookies" from its name, Crumbl has begun experimenting with non-cookie offerings, such as cinnamon squares and cheesecake, while maintaining its weekly rollout of new flavors. So far, these new desserts have stuck to classic American favorites like brownies and apple pie. However, a recent leak suggests Crumbl is venturing beyond U.S. borders by testing a British classic: sticky toffee pudding.

The leak, courtesy of Instagram user Snackolator, reveals that sticky toffee pudding is being trialed in select markets ahead of a potential nationwide release. Described as "a warm brown sugar cake drenched in a toffee glaze," this dessert seems to follow the U.K. definition of "pudding," which differs from the American understanding. Crumbl's version is topped with vanilla whipped cream and a drizzle of toffee glaze, mirroring the format of many of the brand’s recent cake-inspired creations.

Crumbl Introduces Sticky Toffee Pudding and Mint Brownie in Select Stores, Testing for Holiday Menu

While sticky toffee pudding isn't widely known in the U.S., it's a favorite in the U.K. and has gained popularity globally. It originated in Cumbria, England, and is known for its moist texture, typically achieved through steaming. Crumbl is likely adapting the recipe to match its existing cake-style offerings. Crumbl is testing a brownie topped with green mint cream alongside the pudding, potentially hinting at holiday menu additions.

Crumbl tests these desserts in a limited number of stores, with trial flavors often available on Wednesdays. Fans eager to try the sticky toffee pudding can check the Crumbl app or website to see if a test location is nearby. If the trial is successful, the rest of the country may soon see these treats on the nationwide menu.