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UAE-based Al Tayer Group will close its online fashion platform Nisnass due to its inability to cope with the firm's "trajectory."
Instead, the group would redirect its talent, focus, and resources into accelerating the growth of Ounass as the Middle East online luxury sphere.
The estimated final trading date of Nisnass will be July 16, 2020, according to the Al Tayer Group, one of the largest luxury retailers in the Middle East.
Nisnass is now offering a 90 percent discount on all its products.
Al Tayer acknowledged that Nisnass valuably contributed to the growth of its digital team, the maturity of its organization, and the evolutionary journey.
Al Tayer Insignia, the group's retail business, established Nisnass in January 2018 to focus on the teen and young adult market.
The company forayed into the online fashion business in 2016 through Ounass.com.
Nisnass transacts in both Arabic and English in offering international brands such as Gap, Tommy Hilfiger, Calvin Klein, Nike, and Puma.
Its fast delivery options include two hours within Dubai, next day if elsewhere in the UAE, 2 to 4 days in other Gulf Cooperation Council countries, and 3 to 6 days for international shipping.
The Al Tayer Group operates 200 stores across the GCC.
Nisnass is not the first online shopping platform in Dubai to shut down amid the coronavirus pandemic.
In April, Luxury modest wear e-tailer The Modist also stopped operating.
