EMart24 convenience store chain lands in Singapore, opens first outlet to sell K-food

Emart24 has arrived in Singapore and opened its first-ever store there on Dec. 23. It was reported that the branch was launched in Jurong Point, which is a major shopping mall in the country.

Emart24 is owned by South Korea’s Shinsegae Group, so it will be selling mostly K-food. The convenience store chain has already opened its second outlet in the country, and it is located in Nex Mall, another major shopping mall in the northeastern part of Singapore.

According to Pulse News, in bringing the brand to this Asian region, it has teamed up with Emart24 Singapore Pte., a business that is backed by the Fei Siong Group, which manufactures food and beverage in the country.

Other investors also provided support in the opening of the two stores. Emart24 Singapore Pte. will be operating these stores through a master franchise deal.

By next year, the local partner is aiming to open eight more stores and then further increase the number in the next five years to reach 300 locations. It was mentioned that in neighboring Malaysia, EMart24’s first store was inaugurated in June 2021 in Kuala Lumpur. Singapore is the second nation to have the brand outside of Korea.

This was a joint venture with Malaysia’s United Frontier Holdings Sdn. Currently, the Korean convenience store chain has more than 20 outlets here.

Meanwhile, Yonhap News Agency reported that Emart24 is the very first Korean store chain to operate in Singapore. This move to open in the region is actually part of the company’s plan to fulfill its goal of wider expansion overseas.

Customers can expect to find a number of popular Korean food in the Emart24 stores. People can buy tteokbokki, instant meals, gimbap, lunch boxes, sandwiches, various rice cakes, and more. The store in SG was modelled as a restaurant or café to offer delicious snacks and instant meals.

Photo by: Kth696586/Flickr (CC BY-SA 4.0)