FDA Fast-Tracks Approval of Altria’s on! PLUS Nicotine Pouches Under New Pilot Program 
U.S. Stock Futures Slip After CPI-Fueled Rally as Markets Weigh Economic Uncertainty 
Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism 
Union-Aligned Investors Question Amazon, Walmart and Alphabet on Trump Immigration Policies 
Precious Metals Rally as Silver and Platinum Outperform on Rate Cut Bets 
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey 
ANZ New CEO Forgoes Bonus After Shareholders Reject Executive Pay Report 
Trump Orders Blockade of Sanctioned Oil Tankers, Raising Venezuela Tensions and Oil Prices 
Citi Appoints Ryan Ellis as Head of Markets Sales for Australia and New Zealand 
Elon Musk Wins Reinstatement of Historic Tesla Pay Package After Delaware Supreme Court Ruling 
U.S. Lawmakers Urge Pentagon to Blacklist More Chinese Tech Firms Over Military Ties 
Oil Prices Climb on Venezuela Blockade, Russia Sanctions Fears, and Supply Risks 
Boeing Seeks FAA Emissions Waiver to Continue 777F Freighter Sales Amid Strong Cargo Demand 
EU Approves €90 Billion Ukraine Aid as Frozen Russian Asset Plan Stalls 
Kevin Hassett Says Inflation Is Below Target, Backs Trump’s Call for Rate Cuts 
Republicans Raise National Security Concerns Over Intel’s Testing of China-Linked Chipmaking Tools 
Oracle Stock Slides After Blue Owl Exit Report, Company Says Michigan Data Center Talks Remain on Track 
Ediya Coffee has finally debuted in the United States, and the first store was recently launched in Guam. The South Korean coffee chain’s arrival in the country now serves as a stepping stone for the brand to enter and expand in the U.S. market.
Ediya Coffee is moving swiftly to grow its brand overseas and is now set to open its first branch within the first two quarters of this year. The company will also expand its distribution and introduce its coffee chain to other foreign markets.
As per The Korea Economic Daily, Ediya Coffee already started selling its instant coffee products even before the first store branch opened its doors to the citizens of Guam. As one of its future growth engines, the firm will be focusing on improving brand value and boosting its franchise sales through overseas expansions and product distribution.
"This year will be marked as the first year of our full-fledged overseas expansion. We will open our first overseas location in Guam, and promote the Ediya coffee brand abroad," Moon Chang Ki, Ediya Coffee’s chairman said on Tuesday, Jan. 3, during his New Year's address to investors and employees.
He added, "To satisfy customers and help our stores improve their competitiveness and profits, we need to focus our company-wide capabilities from the perspective of franchise operators and customers."
Meanwhile, it was in August 2022 when it was first reported that Ediya Coffee was coming to Guam in December. It said that this is a strategy to seek growth beyond the Korean coffee market, which is already very crowded for such a business.
Prior to having a store in Guam, Ediya Coffee’s first overseas outlet opened in Beijing. China in 2005. However, it pulled out from the Chinese market just after three years due to plunging sales.
Meanwhile, Yonhap News Agency quoted Ediya Coffee’s company spokesperson as saying regarding its US brand, "Our ultimate goal is to successfully make inroads into the U.S. market and since about half of 1.5 million inbound tourists to Guam are South Koreans, our strategy is to enter the global market by tapping into South Korean consumers overseas who are familiar with our brand."
Photo by: Robbie Down/ Unsplash
