Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out 
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
Ediya Coffee has finally debuted in the United States, and the first store was recently launched in Guam. The South Korean coffee chain’s arrival in the country now serves as a stepping stone for the brand to enter and expand in the U.S. market.
Ediya Coffee is moving swiftly to grow its brand overseas and is now set to open its first branch within the first two quarters of this year. The company will also expand its distribution and introduce its coffee chain to other foreign markets.
As per The Korea Economic Daily, Ediya Coffee already started selling its instant coffee products even before the first store branch opened its doors to the citizens of Guam. As one of its future growth engines, the firm will be focusing on improving brand value and boosting its franchise sales through overseas expansions and product distribution.
"This year will be marked as the first year of our full-fledged overseas expansion. We will open our first overseas location in Guam, and promote the Ediya coffee brand abroad," Moon Chang Ki, Ediya Coffee’s chairman said on Tuesday, Jan. 3, during his New Year's address to investors and employees.
He added, "To satisfy customers and help our stores improve their competitiveness and profits, we need to focus our company-wide capabilities from the perspective of franchise operators and customers."
Meanwhile, it was in August 2022 when it was first reported that Ediya Coffee was coming to Guam in December. It said that this is a strategy to seek growth beyond the Korean coffee market, which is already very crowded for such a business.
Prior to having a store in Guam, Ediya Coffee’s first overseas outlet opened in Beijing. China in 2005. However, it pulled out from the Chinese market just after three years due to plunging sales.
Meanwhile, Yonhap News Agency quoted Ediya Coffee’s company spokesperson as saying regarding its US brand, "Our ultimate goal is to successfully make inroads into the U.S. market and since about half of 1.5 million inbound tourists to Guam are South Koreans, our strategy is to enter the global market by tapping into South Korean consumers overseas who are familiar with our brand."
Photo by: Robbie Down/ Unsplash
