Tesla Inc. is now facing fierce competition in South Korea’s imported electric vehicle (EV) market with European brands catching up in sales and releasing new models.
The Korea Automobile Importers & Distributors Association (KAIDA) and the Ministry of Trade, Industry, and Energy stated that 5,278 imported EVs were sold in the first quarter, with 51.2 percent of those being Tesla models.
Tesla's market share has fallen by 28.5 percentage points since the 79.7 percent recorded in the first quarter of last year.
Other imported EV brands registered as members of KAIDA, on the other hand, saw their market share climb from 20.3 percent last year to 48.8 percent in the first quarter of this year.
Mercedes-Benz led the overall gain, selling 728 electric vehicles in the first quarter, up from 328 a year ago.
BMW sold 450 electric vehicles, including the ix3, for an 8.5 percent market share. Porsche sold 405 Taycan EVs, accounting for 7.7 percent of the market.


Gold Prices Rise Slightly but Head for Weekly Loss Amid Oil Surge and Inflation Fears
Rising Jet Fuel Costs from Iran Conflict Push Airfare Higher Across Europe
US and EU Strengthen Critical Minerals Partnership to Reduce China Dependence
Gold Prices Slip as Strong Dollar and Middle East Tensions Weigh on Market
Nikkei Retreats After Brief 60,000 Break as Profit-Taking and Geopolitical Risks Weigh
Samsung Boosts DRAM Supply to Tesla as AI-Driven Memory Demand Surges
Florida Launches Criminal Probe Into OpenAI Over FSU Shooting Incident
Stock Futures Dip as S&P 500, Nasdaq Hit Record Highs Amid Rising U.S.-Iran Tensions
USDA Plans to Expand Farmer Surveys to Improve Crop Report Accuracy
India-US Trade Talks Advance Toward $500 Billion Goal Amid Ongoing Negotiations
Nvidia Pushes 800V Data Center Power Systems to Boost Efficiency and Cut Costs
SpaceX Eyes $60B Cursor Deal to Boost AI Power Ahead of IPO
Microsoft Commits $18 Billion to Expand AI and Cloud Infrastructure in Australia
Meta Expands AI Training With Employee Activity Tracking Tools
$16B Michigan Data Center Project Boosts U.S. AI Infrastructure Expansion
U.S. Sanctions Target Chinese Refinery Over Iranian Oil Purchases
Judge Dismisses Elon Musk’s Fraud Claims Against OpenAI, Trial to Proceed on Remaining Allegations 



