Facebook Signs Up Buzzfeed To Create Original Video Content For Millennials

It’s been known for some time that Facebook intends on creating original video content for its users and has even acquired A-list celebrities to achieve this goal. In a recent development, it would seem that the social network has enlisted Buzzfeed and Vox, among other popular media companies to produce content aimed at millennials.

Anyone who has ever spent even a minimum amount of time on the internet over the last five years will know what Buzzfeed and Vox are. These are basically media companies that millennials have absolutely become obsessed with, Reuters reports, focusing on listicles, cat videos, and basically just silly behavior.

Although Buzzfeed has managed to make a spinoff branch that focuses on more serious topics called Buzzfeed News while Vox has been known to tackle complex subjects, these two companies are still relatively trim in terms of the demographic they cater to. This is exactly the vein that Facebook wants to tap into when creating its video empire.

Sources familiar with the project revealed that the social media company is planning on creating episodes that are 20 to 30 minutes long as well as clips that go for 5 to 10 minutes. In the former case, Facebook will be the sole proprietor of the property. Videos in the latter category will be owned by other companies.

Facebook has made no comments regarding this new development, though, as Engadget notes this really isn’t that surprising. On the other hand, it’s not exactly a stretch to imagine that the social network enlisted these media companies in an effort to court the young demographic.

Millennials already spend a lot of time on the platform anyway. Original video content from some of their most favorite publishers is likely going to make them spend even more time on the social media site. Naturally, ads are going to be integrated into these videos in some form and Facebook is likely going to adopt the same system used by YouTube.