Ferrari has renewed its partnership with Puma, reinforcing ties that began in 2005. Scuderia Ferrari's racing division will further the collaboration, signifying shared visions of excellence starting next year.
The multi-year partnership will see Puma continue as the licensing partner for Ferrari-branded products and the F1 team and racewear supplier. This collaboration aims to provide engaging experiences for Ferrari's fans and brand enthusiasts.
Ferrari CEO Benedetto Vigna expressed excitement about the enduring trust and synergy between the two brands. He believes that as leaders in their respective fields, they are ready to support each other in embracing new opportunities.
Puma CEO Arne Freundt shared his enthusiasm for the partnership, stating that Puma has aspired to be the best brand partner for Scuderia Ferrari since 2005. He is thrilled about further deepening their collaboration and expanding the scope of their partnership.
The partnership renewal solidifies the collaboration between the two companies, which began in 2005 when Puma became Ferrari's sportswear, shoes, and accessories supplier for their Formula One team.
It is worth noting that Puma also has a partnership with Porsche, another renowned sports car manufacturer. Recently, Puma and Porsche introduced exclusive limited-edition sneaker models, the Retro Sneaker and the Heritage Sneaker. These products pay tribute to the iconic Porsche 911, capturing its rich legacy and dynamic essence.
The Retro Sneaker is inspired by the historic Porsche 911 S 2.5 from 1972, featuring a slim silhouette and a stylish Light Blue colorway. On the other hand, the Heritage Sneaker takes inspiration from the modern Porsche 911 S/T, showcasing a sleek and dynamic design.
The partnership between Ferrari and Puma is a testament to their shared vision and commitment to delivering excellence. Both brands look forward to continuing their successful journey and offering remarkable experiences to their global fan base.
With the renewal of this partnership, Ferrari and Puma combine their expertise and passion to make strides in the world of sports and luxury.
Photo: Puma Newsroom


China Services PMI Beats Forecasts as Strong Demand Supports June Growth
US Dollar Rises as Fed Rate Outlook Stays Hawkish, Euro Slips and Yen Near 40-Year Low
Asian Stocks Slide as Chip Shares Tumble Ahead of Key U.S. Jobs Report
Goldman Sachs Says China Competition Weighs More on EU Growth Than Trade Deficit
Kuaishou Stock Jumps as Kling AI Secures $2 Billion Funding Round
Gold Price Today: Bullion Heads for First Weekly Gain as Weak U.S. Jobs Data Eases Rate Hike Fears
Brazil to Phase Out Gasoline Subsidy First as Diesel Support Stays Longer
Trump Plans UFC Event at White House for America’s 250th Anniversary
Japan Signals Surprise Yen Intervention Strategy as BOJ Hawkish Stance Puts FX Traders on Alert
Oil Prices Steady as U.S.-Iran Talks Ease Supply Fears Ahead of Holiday Weekend
What’s the difference between baking powder and baking soda? It’s subtle, but significant
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
Trump Administration Declines USMCA Renewal, Opens Talks on New Trade Changes
Super Micro Employees Detained in Taiwan AI Server Export Investigation
Meta CEO Zuckerberg Says AI Agent Development Has Slowed Despite Massive AI Investment
Mary Daly Says AI Uncertainty Clouds Fed Rate Outlook Despite Restrictive Policy 



