Fifa has tapped Algorand as its official blockchain sponsor ahead of the Qatar 2022 World Cup in a technical partnership to develop its digital asset strategy for Web 3.0 in line with the soccer body’s sustainability goals.
The new deal will also see the blockchain firm become a regional supporter of the 2022 World Cup in North America and Europe, as well as an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.
The Boston-based Algorand will gain branding inventory across Fifa’s assets, as well as other promotional opportunities.
According to Fifa president Gianni Infantino., the collaboration is a clear indication of Fifa’s commitment to continually seeking innovative channels for sustainable revenue growth for further reinvestment back into football ensuring transparency to its stakeholders and worldwide football fans.
