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The way that the advertising system works with Facebook and news publishers is that the news organizations pay the social network in order to increase their exposure to users. Fox News owner Rupert Murdoch recently expressed outrage at this arrangement, demanding for Facebook to start paying his company and that of other news outlets instead.
In a statement that was recently released, Murdoch expressed contempt for what he believes is Facebook and Google profiting from the spread of Fake News. The broadcasting mogul also cites the proposals for better subscription services involving genuine news organizations, which have not yet come to fruition.
“The time has come to consider a different route. If Facebook wants to recognize ‘trusted’ publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies. The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services. Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists,” the statement reads.
As NBC News points out, publications do actually get paid with a share of the revenue for the ads that are shown alongside their posts or in their pages. However, Facebook itself is not paying news organizations to show their articles on the social network.
Unfortunately, the recent announcement by the social media company’s founder, Mark Zuckerberg to de-emphasize news on the platform has caused a stir of anxiety among publishers. Many publications get a significant number of its traffic from Facebook.
By taking away the exposure that news publishers get from the News Feeds of the users, the social network is cutting the lifeline that many of these publications have to stay afloat. It doesn’t help that Facebook is moving news articles to a section called Explore, either, which hardly any of its users are aware of.
