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General Motors will promote its electric vehicles at the Super Bowl with two ads, a corporate spot featuring Will Ferrell that pushes EVs for the masses and another for Cadillac.
The corporate ad aims to raise awareness for EVs as fun, clean and safe while pushing GM’s proprietary Ultium battery platform.
Meanwhile, the 60-second Cadillac ad will plug the Lyriq, a crossover that marks the luxury brand’s first electric vehicle, which is expected to hit dealers in the first half of 2022. It will also include the Super Cruise, the first true hands-free driver assistance feature for enabled roads.
GM plans to invest $27 billion toward electric and autonomous vehicle development and launch 30 EVs through 2025.
GM is the second automaker to confirm its Super Bowl plans, after Toyota.
This year's Super Bowl ads are poised to have a lower vehicle presence than usual.
Ford, Audi, BMW, Mercedes-Benz, Lexus, Porsche, Volkswagen, and Hyundai said they would not run ads in the game. Kia and Stellantis have not so far commented.
