Global Cloud-based Value-added Services Market 2016-2020 with Cisco Systems, Huawei, IBM, Infosys & Ericsson Dominating

Dublin, Sept. 06, 2016 -- Research and Markets has announced the addition of the "Global Cloud-based Value-added Services Market 2016-2020" report to their offering.

The global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020.

Global Cloud-Based Value-Added Services (VAS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use.

For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Kenya, users save up to $3 on every mobile transaction performed using m-pesa. Similarly, m-krishi, developed by TCS, provides agricultural information to Indian customers, thereby helping farmers sell their products at market prices fixed by the government.

Further, the report states that one of the challenges for the market will be high bargaining power of communication service providers. In both developed and developing economies, communication service providers have a high bargaining power compared to other stakeholders present in the MVAS value chain. For instance, in China and India, communication service providers have a 60%-80% share of revenue generated by the use of MVAS.

The MVAS developers obtain only 10%-25% revenue share in the above two countries. Hence, most of the small and medium-sized MVAS developers are paid less for their R&D activities, which hampers their product and services portfolio. In addition, though some MVAS developers are partnering with handset manufacturers and mobile service providers, their revenue share remains unchanged or changes marginally.

Key vendors

• Cisco Systems
• Huawei
• IBM
• Infosys
• Ericsson

Other prominent vendors

• CALLUP
• Ethrix
• Gintel AS
• OCSBOX

Key Topics Covered:

Part 01: Scope of the report

Part 02: Market research methodology

Part 03: Introduction

Part 04: Assumptions

Part 05: Market landscape

Part 06: Geographical segmentation

Part 07: Market drivers

Part 08: Impact of drivers

Part 09: Market challenges

Part 10: Impact of drivers and challenges

Part 11: Market trends

Part 12: Five forces model

Part 13: Vendor landscape

Part 14: Key vendor analysis

Part 15: Other prominent vendors

Part 16: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/xxjkpp/global

Also Available

• Worldwide Bare Metal Cloud Market - Types (Hardware, Software, and Services), Hardware (Server, Storage, and Network), Services, Deployment Model, End-users, Regions - Drivers, Opportunities, Trends, and Forecasts, 2016-2022
• Worldwide Hybrid Cloud Computing Market - Solutions (Application Architecture, Network Integration, Management Systems), Service Model (Iaas, PaaS, SaaS), Verticals, By Regions - Drivers, Opportunities, Trends, and Forecasts, 2016-2022

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