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Apple had been the dominant force in the smartphone market until a few years ago when Samsung finally started gaining on the American brand with its Galaxy offerings. It wasn’t until recently that the South Korean company finally surpassed Apple in terms of global smartphone sales, but this apparently wasn’t enough. Upon hearing that the “iPhone 7” would be a boring device that elicits minimal excitement among analysts, Samsung apparently tried to extend its lead by an even wider margin. This then led to the exploding “Galaxy Note 7” units.
As Bloomberg notes, the competition between Samsung and Apple has been fierce since the South Korean giant tried to muscle its way into the latter’s territory. So when word spread regarding a potentially huge weakness regarding Apple’s flagship smartphone, Samsung tried to take full advantage of it. The results include burned vehicles, garages, and children.
Confident that the “Galaxy Note 7” would have enough features to put the world in awe, the top brass at Samsung chose to accelerate the release of the gadget. For the most part, the largest smartphone maker in the world achieved its goal. It was received with raving reviews, with critics praising many of the unit’s revolutionary features. The company was poised for another victory run until reports started coming in that the phablet was exploding.
It took only a few days for Samsung to fall from grace just as it was set to touch the skies, 9To5Mac reports. The company decided to conduct an investigation of its own without informing customers about the potential danger of using the “Note 7,” and only until the evidence was irrefutable did Samsung decide to issue a recall.
Samsung made no comments regarding the possibility that it moved up the launch date of its flagship phablet in reaction to a cold “iPhone 7” reception. What’s clear is how the fiasco has actually given Apple the opportunity to take the lead from its biggest rival, which would be ironic if Samsung did rush the shipping of its smartphone out of greed.
