HBO Max to finally land in 15 European countries next month

HBO Max, a streaming service owned by WarnerMedia, is set to be launched in more countries next month. It will be arriving in at least 15 countries in Europe, including Romania, Poland, and Portugal.

With the new additions, HBO Max’s list of nations where it is offering its streaming service will grow to 61 regions across Europe and the Americas. The launch in the said European territories has been scheduled to take place in March.

According to Reuters, the service has first entered Europe in October, and it was made available in Spain and the Nordics. HBO Max tried to snatch customers from Disney Plus and Netflix by introducing various attractive promotional offers, including better subscription plans.

Aside from some promos on the monthly rate, the streaming service company also offered a 33% discount from the regular subscription price for those who signed up during the initial launch. The discount is applied throughout the subscription years, which simply translates to “for life.”

HBO Portugal’s monthly subscription rate is €4.99 or around $5.59 per month, while HBO Max is priced at €5.99. But as a gift, the existing HBO subscribers and new subscribers who will avail of the service in March will only pay €3.99 per month. Rates in the Netherlands are not yet available at this time.

HBO Max is not yet available in the UK, Italy, and Germany, and it may not be coming any time soon. It may take a few more years before the streaming service can enter these places due to its existing deal with Sky. Then again, HBO Max’s goal is to expand its serviceable areas to 190 nations by 2026.

“HBO Max is a new streaming experience offering the very best entertainment, movies, original series and kids programming from Warner Bros., HBO, DC, Cartoon Network, Max Originals and more,” HBO Max EMEA’s general manager, Christina Sulebakk, said in a press release. “We are thrilled to confirm that on March 8th, HBO Max is arriving in 15 additional European countries as we continue making the platform available across the continent and beyond.”