Maersk Vessel Successfully Transits Red Sea After Nearly Two Years Amid Ongoing Security Concerns 
Trump Defends Economic Record in North Carolina as Midterm Election Pressure Mounts 
U.S. Lawmakers Urge Pentagon to Blacklist More Chinese Tech Firms Over Military Ties 
BoE Set to Cut Rates as UK Inflation Slows, but Further Easing Likely Limited 
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey 
Dollar Holds Firm Ahead of Global Central Bank Decisions as Yen, Sterling and Euro React 
Oil Prices Climb on Venezuela Blockade, Russia Sanctions Fears, and Supply Risks 
Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand 
Oracle Stock Surges After Hours on TikTok Deal Optimism and OpenAI Fundraising Buzz 
Oracle Stock Slides After Blue Owl Exit Report, Company Says Michigan Data Center Talks Remain on Track 
Volaris and Viva Agree to Merge, Creating Mexico’s Largest Low-Cost Airline Group 
Union-Aligned Investors Question Amazon, Walmart and Alphabet on Trump Immigration Policies 
Citi Appoints Ryan Ellis as Head of Markets Sales for Australia and New Zealand 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism 
FedEx Beats Q2 Earnings Expectations, Raises Full-Year Outlook Despite Stock Dip 
New Zealand Business Confidence Hits 30-Year High as Economic Outlook Improves 
PepsiCo is releasing a new drink under the Rockstar Energy brand. This is a unique energy drink as it is infused with hemp seed oil and vitamin B.
PepsiCo's newest drink offering is officially called the Rockstar Unplugged, and the snack and beverage manufacturing company's goal for launching this is to provide consumers with a kind of drink that will help them chill out. As mentioned on CNBC, aside from the hemp seed oil, the new energy drink also contains lemon balm, spearmint, and around 80 mg. of caffeine.
With Rockstar Unplugged, PepsiCo is looking to attract the younger generations, especially females. This is because the National Center for Complementary and Integrative Health revealed that men between the ages of 18 and 34 years are the leading drinkers of energy drinks. Thus, the company is also aiming to catch the attention of women to have more customers who will patronize the new beverage.
Rockstar Unplugged was described as a drink that will not only provide more energy but can also enhance good vibes. It can uplift any mood on any occasion as drinkers can fully enjoy the fruity flavor with zest.
"With Rockstar Unplugged, we continue the brand's heritage in driving culture while delivering innovation to the category," PepsiCo's general manager and chief marketing officer of the energy drink category, Fabiola Torres, said in a press release. "Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio."
The Rockstar Unplugged energy drinks are set to be sold in slim 12-ounce cans. Customers can choose from three available flavors, and these are passion fruit, blueberry, and raspberry cucumber. It will be on the grocery shelves across the U.S. starting Tuesday, Feb. 1. The suggested retail price for each can is $1.99.
Meanwhile, while foods and drinks with hemp seed are not banned in the U.S., There are countries that prohibit the sale of such food items because many think that hemp is a CBD or a cannabinoids substance in cannabis plants. But there are differences between actual cannabis and hemp seeds, and of them is that the latter has very little to no CBD content at all, so they cannot be compared.
