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Heinz teamed up with an Oakland-based thrift store vintage clothing brand ThredUp to release purposefully ketchup-stained shirts dubbed the Heinz Vintage Drip collection.
The collection is billed as "a first of its kind" fashion line featuring 157 secondhand streetwear and designer pieces, each with a unique Heinz ketchup stain.
The shirts are sold exclusively through ThredUp's website.
A Heinz representative confirmed the stains are actual Heinz ketchup, meaning they will likely wash away over time.
Alyssa Cicero, Heinz's brand manager said they saw an opportunity to view the stain they've been leaving on clothes as another iconic brand symbol and change the narrative.
She added that the collection is about sustainably celebrating the character Heinz ketchup stains add to apparel.
According to Erin Wallace, ThredUp's VP of integrated marketing, the collection offers a unique way for fashion risk-takers and food lovers to participate in the circular economy while doing good for people and the planet.
The Heinz Vintage Drip collection has sizes ranging from XXS to XXL and will be available to buy online in the U.S. and Canada exclusively on ThredUP.com/HEINZ.
