How to Create a Flyer for Business with a Free Template

Marketing is a crucial aspect of every business, event or activity. You have to market to find new customers or spread the word about a particular event. There are several ways in which you can market effectively, with the use of business flyers being one of the most common tools.

Whether you are launching a new product or promoting an event; business flyers are one of the best tools that can be used for promotions. They not only cover all of the crucial information but also draw the interest of potential customers with exciting colors and imagery.

While business flyers have proven to be essential for marketing for a long time now, creating a catchy one can sometimes be challenging. In this article, we are going to guide you about how you can create the perfect flyer for your business using a free template. It’s super simple, all you have to do is follow the steps below.

1. Choose a template

You will begin by choosing a flyer template. Browse through a huge variety of templates available on PosterMyWall. You can browse by category, size or simply through search. Pick a template that best suits the activity or event you are promoting. The flyers can be about event announcements, product information, or creating awareness. The template you pick must correspond with the information you want to drive home.

Every event or activity requires different wording. This means that you have to pick the right template size that will allow you to cover all of the essential information without leaving anything out. You can browse online to see some business flyer examples and the free templates that are available. If you do not want to use a template, then you can begin with a blank canvas.

2. Add images

Flyers with just words will not draw the attention of many people. Ensure that the flyers have images that correspond with the product or event you are promoting. People are attracted to images while words alone can sometimes be boring.

Ensure that the images inserted are compelling, of a high resolution and well chosen.There are plenty of websites where you can create flyers for a business that have a huge variety of stock resources at your disposal.

The color palette you choose is also critical. You are advised to go with bold colors and contrasts that are appealing enough to draw the attention of potential customers from a distance. However, keep in mind that you need to keep your flyers and other marketing graphics on brand, regardless of the platform you choose to use.

3. Insert your message

This is the point where many people make mistakes. You do not want a flyer that is cluttered with lots of irrelevant content. Keep your message short and precise. Do not make it too wordy, but also make sure that no information is left out. When writing the content for the draft, make sure you are addressing all basic information like who, where, what, and when. For instance, if it is a concert, provide the name of the performing artists, the place where it is taking place, date, time, and ticketing information.

Remember to display this information in a hierarchy. The most important information needs to be the center of focus, this will constitute the heading. The other details like the date and venue are information that is secondary to the heading, but still vital for the flyer. These should be displayed in the sub-heading size. Details like the timing, procedure for buying tickets are essential but only for those who are actually going to the concert. These should definitely be added in the flyer but shouldn’t be the center of attention.

4. Customize your flyer

This is the point where other aspects like the brand colors, fonts, and the background should be personalized for your business. There is a wide range of fonts you can choose from, but ensure that the ones you pick are easy to read and on brand. At the same time, the appearance of the flyer should not contradict the theme of your event or promotion.

5. Distribute the flyers

At this stage, the flyers are ready and can be printed, downloaded as PDFs, and shared on various platforms such as social media or emails. If the flyer is captivating enough, you’re already halfway into turning your target audience to actual customers.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.