Inside the Yellow Car: Mavic + Volkswagen Partner to Assist Cyclists During Their Most Intense Moments

Ogden, Utah, April 05, 2016 -- Mavic, a leading manufacturer of bike systems and rider equipment, is proud to announce a partnership with Volkswagen of America, Inc. as the official vehicle sponsor of its 2016 United States Special Service Course (SSC) neutral assistance program.

Since 1973 Mavic’s iconic yellow SSC vehicles have been a staple of cycling events the world over. From fixing flats to providing mechanical assistance and helping however possible, countless riders – professional and amateur alike – have crossed the finish line thanks to help from SSC. In North America that assistance will be made possible thanks to Volkswagen in 2016. The automaker’s contribution of five 2016 VW Golf SportWagens will be a presence at cycling events coast-to-coast all spring, summer and fall. 

“Volkswagen’s support of the cycling community runs deep,” said Mike Wilson, Brand Manager, Mavic Americas. “To be the continued beneficiary of their generosity is something we’re both humbled by and excited about. The Golf SportWagen is the perfect vehicle for handling every situation race day can throw at us.”

In addition to providing race support at major U.S. races such as the Larry H. Miller Tour of Utah, a Mavic Volkswagen expo car will give race spectators a chance to go #InsideTheYellowCar and listen live to race radio, putting spectators in the heat of the action. The yellow Mavic Volkswagen expo car will be easy to spot in the demo area near the start/finish line of major races throughout the U.S. and Canada.

“The yellow Mavic support car is an iconic part of cycling the world over,” said Ryan Forkenbrock, Volkswagen of America, Inc. Sports Marketing Coordinator. “Its simple mission—to help riders regardless of team affiliation or position in the race—is something we can proudly support, and we know that the Golf SportWagen is up to the task. We’re happy to take part in this noble mission with Mavic and are delighted to provide this famous, yellow car!”

About Mavic

Mavic is an Amer Sports brand based in France with its U.S. office in Ogden, Utah. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. For more information, visit http://www.mavic.com/.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.

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Tim LeRoy, [email protected], 312.451.7679