Rio Tinto Signs Interim Agreement With Yinhawangka Aboriginal Group Over Pilbara Mining Operations 
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper 
6 simple questions to tell if a ‘finfluencer’ is more flash than cash 
The Beauty Beneath the Expressway: A Journey from Self to Service 
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise 
Disaster or digital spectacle? The dangers of using floods to create social media content 
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated 
Debate over H-1B visas shines spotlight on US tech worker shortages 
JD.com Pledges 22 Billion Yuan Housing Support for Couriers as China’s Instant Retail Competition Heats Up 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
Moore Threads Stock Slides After Risk Warning Despite 600% Surge Since IPO 
ANZ Faces Legal Battle as Former CEO Shayne Elliott Sues Over A$13.5 Million Bonus Dispute 
SoftBank Shares Slide as Oracle’s AI Spending Plans Fuel Market Jitters 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
Coca-Cola’s Costa Coffee Sale Faces Uncertainty as Talks With TDR Capital Hit Snag 
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 
Italian eyewear manufacturer Safilo has officially announced the renewal of its licensing agreement with renowned German fashion brand Hugo Boss. The extended partnership will span a remarkable 10-year period until the end of 2030.
Continued Manufacturing and Distribution Collaboration
According to Reuters, this renewed collaboration will cover a wide range of luxury eyewear products.
The companies, Fashion Network noted, specifically focus on manufacturing and distributing glasses and sunglasses under Hugo Boss's distinguished Boss and Hugo brands. The agreement solidifies Safilo's position as a valued and trusted partner for Hugo Boss, enhancing its extensive portfolio of exceptional assets.
Angelo Trocchia, the CEO of Safilo Group, expressed his delight at the early renewal of the partnership, emphasizing the significant value Hugo Boss brings to their portfolio. Trocchia further highlighted their partnership's upcoming 20th-anniversary celebration, which initially began in 2006.
Safilo's commitment to the notable rebranding efforts of Boss and Hugo in recent years ensures a promising and prosperous future for both brands across their markets and distribution channels.
Paving the Way for a Successful Future
With net revenues reaching an impressive 1.08 billion euros in 2022, Safilo Group's extensive portfolio includes renowned brands such as Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street. Safilo also holds licenses for several notable fashion labels, including Banana Republic, Carolina Herrera, Dsquared2, Etro, Eyewear by David Beckham, Isabel Marant, Juicy Couture, and Tommy Hilfiger.
CEO of Hugo Boss AG, Daniel Grieder, emphasized their comprehensive "Claim 5" growth strategy, aiming to expand across all regions, touchpoints, and brands, focusing on eyewear. Grieder acknowledged Safilo's instrumental support in the eyewear segment, recognizing their high-quality standards and extensive global distribution network. The continued partnership with Safilo is a testament to their confidence in effectively leveraging the global eyewear business's vast potential for Boss and Hugo.
In their most recent trading update, Hugo Boss reported sales that surpassed analysts' expectations, noting a remarkable 15% increase in revenue at constant exchange rates during the third quarter.
Photo: Hugo Boss Newsroom
