Italian Eyewear Maker Safilo Extends Licensing Deal With Hugo Boss Until 2030

Italian eyewear manufacturer Safilo has officially announced the renewal of its licensing agreement with renowned German fashion brand Hugo Boss. The extended partnership will span a remarkable 10-year period until the end of 2030.

Continued Manufacturing and Distribution Collaboration

According to Reuters, this renewed collaboration will cover a wide range of luxury eyewear products.

The companies, Fashion Network noted, specifically focus on manufacturing and distributing glasses and sunglasses under Hugo Boss's distinguished Boss and Hugo brands. The agreement solidifies Safilo's position as a valued and trusted partner for Hugo Boss, enhancing its extensive portfolio of exceptional assets.

Angelo Trocchia, the CEO of Safilo Group, expressed his delight at the early renewal of the partnership, emphasizing the significant value Hugo Boss brings to their portfolio. Trocchia further highlighted their partnership's upcoming 20th-anniversary celebration, which initially began in 2006.

Safilo's commitment to the notable rebranding efforts of Boss and Hugo in recent years ensures a promising and prosperous future for both brands across their markets and distribution channels.

Paving the Way for a Successful Future

With net revenues reaching an impressive 1.08 billion euros in 2022, Safilo Group's extensive portfolio includes renowned brands such as Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street. Safilo also holds licenses for several notable fashion labels, including Banana Republic, Carolina Herrera, Dsquared2, Etro, Eyewear by David Beckham, Isabel Marant, Juicy Couture, and Tommy Hilfiger.

CEO of Hugo Boss AG, Daniel Grieder, emphasized their comprehensive "Claim 5" growth strategy, aiming to expand across all regions, touchpoints, and brands, focusing on eyewear. Grieder acknowledged Safilo's instrumental support in the eyewear segment, recognizing their high-quality standards and extensive global distribution network. The continued partnership with Safilo is a testament to their confidence in effectively leveraging the global eyewear business's vast potential for Boss and Hugo.

In their most recent trading update, Hugo Boss reported sales that surpassed analysts' expectations, noting a remarkable 15% increase in revenue at constant exchange rates during the third quarter.

Photo: Hugo Boss Newsroom