JD.com to Host New York Fashion Week Runway Show

NEW YORK, Feb. 03, 2016 -- JD.com, Inc. (Nasdaq:JD), China's largest online direct sales company, today announced it will host a runway show during New York Fashion Week this month that will highlight the unique creations of leading up-and-coming designers in China’s fashion scene and underscore JD.com’s growing strength in the Chinese apparel market.

Following the success of the JD Fashion Show during Milan Fashion Week last fall, JD.com again collaborated with the Milan-based Europe Design Center to choose five China-based designers deserving of a wider platform to share their talents more broadly.

“We are thrilled to help raise the profile of some of the most innovative names in Chinese design with participants of New York’s renowned Fashion Week,” said Lijun Xin, President of JD.com’s Apparel and Home Furnishing Business Unit. “Not only do we have the pleasure of helping to celebrate a talented group of designers at our show, we are also able to offer their new collections to our 132 million customers in China, where shoppers are increasingly interested in the latest fashions and eager to buy them from the most trusted, reliable e-commerce site in the country.”

Designer Maurizio Pecoraro, Creative Director of Europe Design Center, and Mario Boselli, Honorary President of Europe Design Center, collaborated to develop the JD Fashion Runway Show’s “New Romantic” theme, help designers choose their works, and provide additional support for the event.

The five designers participating in the show are:

• Alicia Lee, whose “Alicia Lee” line combines modern, elegant simplicity and meticulously detailed bold ideas, with retro elements to create unique concepts;
  
  
• Gioia Pan, with her self-owned brand “Gioia Pan,” focuses mainly on delicately hand-made designs that combine traditional fashion machinery with hand-knit skills;
   
• Ruiping Guo, whose unique designs showcase significant attention to detail and unusual, vibrant colors;
   
• International soccer star Tim Cahill, who currently plays for Shanghai Shenhua in the Chinese Super League and the Australian national football team, designs clothing that combine a youthful style with exceptional levels of comfort;
   
• Chi Zhang, with his self-owned brand “Chi Zhang,” combines street culture and elegance to create a completely singular sense of fashion.

JD.com’s February 17 fashion show will take place at Pier 59 in New York City’s Chelsea Piers.  

About JD.com, Inc

JD.com, Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its content rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 196 warehouses in 46 cities, and in total 4,760 delivery stations and pickup stations in 2,266 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.

About Europe Design Center

Europe Design Center is an international organization launched in February 2014, with the goal of increasing the appreciation for the quality that “Made in Italy” carries as a result of Italy’s precise design systems. Europe Design Center uses its knowledge, expertise and commercial relationships in the fields of innovative business models, fashion, furniture, industry design, architecture, and interactive design to support the complete and systematic development of branding, marketing, sales channels, business models and service design. It offers consulting services for branding and development, design and research, and marketing and sales. The projects carried-out by Europe Design Center’s expert team cover Europe, New York, Miami, Los Angeles, Dubai, Kuwait, Moscow, St. Petersburg, Hong Kong, China and other countries and areas.

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