KFC introduces Biryani Bucket via film campaign

KFC India unveiled its all-new Biryani Bucket that will surely please Biryani lovers in the region. It was said that customers have been requesting for this, and Colonel Sanders has heard the calls and finally granted their wish.

The new Biryani Bucket at KFC India features a package containing the restaurant’s signature spiced chicken and the tasteful Biryani rice. India’s Exchange4Media reported that the new food item has been launched through a film campaign featuring the popular local actor Piyush Mishra and it was created by Ogilvy, a New York City headquartered British advertising, marketing, and public relations agency.

“There is something certainly warm and familiar about a Biryani, just as there is no greater joy than holding a bucket full of KFC chicken. Not a surprise then, that Colonel Sanders often got asked ‘Biryani kab banaoge?’” KFC India’s chief marketing officer, Moksh Chopra, said in a statement regarding the new product and its ad campaign.

He went on to say, “The campaign film is a close representation of just how much KFC fans wanted us to bring together 2 of their greatest loves – their favorite KFC chicken and flavorful biryani. We are thrilled to render a KFC take on this beloved cuisine and the KFC Biryani Bucket is an earmark in our journey of designing innovative products. We hope KFC and biryani lovers will enjoy this new offering.”

Ritu Sharda, Ogilvy North’s chief creative officer, further explained that while the biryani is a common fare in India, KFC’s version was also created based on the local’s palate but made even more flavorful.

“The KFC page was reflecting this craving from people for a while so, when KFC finally dished up its own twist on the cult-favorite Biryani, all our campaign really had to say is - ‘You wanted it. We got it,’” she said.

Meanwhile, India Times’ Brand Equity reported that as for the ad campaign, it showed a close representation of just how much the customers want the company to add the biryani to the menu and pair it with KFC’s famous fried chicken. And so the restaurant worked to offer the item that people wanted to see on the menu.