Kellogg’s, Minecraft partnership continues with the launch of new Pringles Minecraft flavor

Kellogg Company's Pringles and Minecraft game have launched a new potato chip flavor that was said to have been inspired by an in-game food called the suspicious stew that already exists in the block world. The new snack was aptly named the Pringles Minecraft Suspicious Stew.

The introduction of the new Pringles potato chip flavor marks the continued cooperation between the Kellogg Company and the popular block game that was developed and published by Mojang Studios. The two have been maintaining a healthy business relationship over the years.

Although Kellogg's and Minecraft have already released collaborative cereal flavors before, this is the first time that the block game has teamed up with Pringles. In any case, the Pringles Minecraft Suspicious Stew brings the virtual space of Minecraft to reality, and the new snack was described as tasting hearty and savory. The new limited-edition snack is coming to grocery stores starting this month and will be available across the United States only while supplies last, as per Penn Live News.

"Minecraft is beloved by a community of millions, many of which are Pringles fans, so we delivered a tasting experience fans could previously only imagine — the famous suspicious stew," Pringles' marketing head in the US, Mauricio Jenkins, said in a press release. "We challenged ourselves to bring the flavor of suspicious stew and its ingredients to crisp form, creating a flavor experience so delicious that both Minecraft players and non-players will reach for more."

Finally, starting this month until July 21, customers who buy any Pringles or other participating Kellogg's products can have the chance to receive 350 Minecoins that they can use in the Minecraft game. They simply need to upload their receipts to KelloggMinecraftPromo.com to collect the Minecoin giveaway.