Oil Prices Slip as Trump Signals Quick End to Iran Conflict 
Japan Airlines Signs 10-Year Boeing 787 Maintenance Deal With GE Aerospace 
Google, Blackstone Launch $5B AI Cloud Venture to Challenge Nvidia and CoreWeave 
TSMC Stake Sale Sends Vanguard Semiconductor Shares Lower 
Samsung, Union Edge Closer to Deal as Strike Threat Looms 
Stellantis CEO Antonio Filosa to Reveal Turnaround Strategy Focused on U.S. Sales and China Partnerships 
Asian Currencies Stay Rangebound as Dollar Holds Near Six-Week High Amid Iran War Concerns 
SoftBank Shares Surge as OpenAI IPO Buzz and SB Energy Filing Boost AI Optimism 
US Stock Futures Steady as Nvidia Earnings and Iran Tensions Keep Investors on Edge 
Blackstone and Google Launch AI Cloud Venture, Pressuring CoreWeave and Nebius Shares 
China to Buy 200 Boeing Jets, Push for Extended U.S. Trade Deal 
China Delays Pentagon Official’s Beijing Visit Amid Taiwan Arms Deal Tensions 
Fed Signals Possible Rate Hikes if Inflation Remains High in 2026 
New Zealand Budget 2026: Government Plans Major Public Service Job Cuts Ahead of Election 
Rubio to Push NATO Defense Spending, Strengthen India Ties During Key Diplomatic Tour 
Analog Devices Nears $1.5B Acquisition of AI Chip Firm Empower Semiconductor 
Kellogg Company announced on Wednesday, March 15, that it has renamed its snacking unit after the company division. It has named it "Kellanova," which will house the brand's popular snacks such as Pringles and Cheez-It.
Kellogg's created a name for its snack division as the company is planning to divide its business into two independent public companies. As this happens, Kellanova will retain the "K" stock ticker that the food manufacturing firm is currently using.
As per CNBC, the brand's North American cereal unit will be called WK Kellogg Co., and its ticker has yet to be announced. The "Kell" in the new divisions' name symbolizes their connection to Kellogg Company, while "nova" is a Latin word that means new. Overall, the name is meant to signal its goal to become a snacking powerhouse worldwide.
Then again, Kellogg's name will continue to appear on the packaging of the cereal and snack divisions. The firm further revealed that it has also included its employees' ideas for the names of the two companies, and it received over 4,000 suggestions. Many of them submitted labels that still carry the founder's W.K. Kellogg's name.
In any case, the spinoff plan for the company was first announced in June of last year, and it will be formally implemented by the end of this year. The scheme may also include either the sale or separation of Kellogg's Morningstar Farms, and in February this year, the company decided that the plant-based business would just be operated under Kellanova.
"The name Kellanova signals the Company's ambition for the future, building on the strong brand equity and legacy built over the past 117 years as Kellogg Company," Kellogg's chairman and CEO, who will also become Kellanova's chief and chairman, Steve Cahillane, said in a press release.
He added, "The Kellanova logo retains the iconic Kellogg Company 'K' to intentionally connect to our heritage and the strong foundation that got us to where we are today. The forward curved and extended 'v' embodies our forward momentum as we embark on this next chapter."
