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Kellogg Company announced on Wednesday, March 15, that it has renamed its snacking unit after the company division. It has named it "Kellanova," which will house the brand's popular snacks such as Pringles and Cheez-It.
Kellogg's created a name for its snack division as the company is planning to divide its business into two independent public companies. As this happens, Kellanova will retain the "K" stock ticker that the food manufacturing firm is currently using.
As per CNBC, the brand's North American cereal unit will be called WK Kellogg Co., and its ticker has yet to be announced. The "Kell" in the new divisions' name symbolizes their connection to Kellogg Company, while "nova" is a Latin word that means new. Overall, the name is meant to signal its goal to become a snacking powerhouse worldwide.
Then again, Kellogg's name will continue to appear on the packaging of the cereal and snack divisions. The firm further revealed that it has also included its employees' ideas for the names of the two companies, and it received over 4,000 suggestions. Many of them submitted labels that still carry the founder's W.K. Kellogg's name.
In any case, the spinoff plan for the company was first announced in June of last year, and it will be formally implemented by the end of this year. The scheme may also include either the sale or separation of Kellogg's Morningstar Farms, and in February this year, the company decided that the plant-based business would just be operated under Kellanova.
"The name Kellanova signals the Company's ambition for the future, building on the strong brand equity and legacy built over the past 117 years as Kellogg Company," Kellogg's chairman and CEO, who will also become Kellanova's chief and chairman, Steve Cahillane, said in a press release.
He added, "The Kellanova logo retains the iconic Kellogg Company 'K' to intentionally connect to our heritage and the strong foundation that got us to where we are today. The forward curved and extended 'v' embodies our forward momentum as we embark on this next chapter."
