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American fashion brand Kenneth Cole has debuted digitally in India, offering its apparel, accessories, and footwear digitally while establishing its own Online Brand Store (OBS) on Myntra,
Nandita Sinha, CEO of Myntra, noted that Kenneth Cole has created a mark for itself over the years, among global fashion and lifestyle consumers.
Kenneth Cole, which targets the market of urban and socially concerned between the age bracket of 22-35 years, will offer over 140 SKUs across categories like T-shirts, shirts, jeans, and winter apparel in India.
Last week, Myntra added UK-based online fast-fashion brand Boohoo to its portfolio.
The Indian market recently welcomed international cafe brands including The Coffee Club and Tim Hortons.
