E-mart Opens Largest Outlet in Vietnam, Boosts 'No Brand' Sales

E-mart further expanded its business in Vietnam by opening its third store in the country. The new outlet also strengthened the Korean convenience store chain’s presence in Southeast Asia.

The new branch is located in Pan Huic, Ho Chin Minh City, and is said to be the largest E-mart in Vietnam. The hypermarket plans to multiply the sales of its “No Brand” products. It will push its private label to further augment its market share in the region.

Customer Target for E-mart’s Vietnamese Business

The Korea Economic Daily states that E-mart targets Vietnamese consumers who love Korean products, food, and overall cuisine. To attract them, the company will offer high-quality items at reasonable prices.

E-mart, the convenience store arm of the Shinsegae Group, also observed that more locals recognize its “No Brand” product line, so it expects earnings from this label to double this year. In addition to popular food items, the company will sell Korean fruits like strawberries, shine muscats, and chokeberries to bolster overall sales. The store promises to ensure the freshness of the fruits it will sell.

Store Details and E-mart’s Future Plans

The new outlet is a hypermarket that occupies 6,930 square meters of floor space. Compared to the first store, this is 17% bigger, and the added spaces are set to accommodate No Brands items and other Korean products.

“The area of ​​E-Mart’s own brand ‘No Brand’ store at the 3rd store is 60% larger than the 1st store,” Seoul Daily quoted an E-mart official as saying. “It will be filled with products from domestic small and medium-sized partners with the No Brand trademark.”

Meanwhile, E-mart is planning to increase the number of its branches in Vietnam to seven by the year 2025.

Photo by: LERK/Wikimedia Commons(CC BY-SA 4.0)