Zara Owner Inditex Sales Rise 9% in August 
Brazil Court Suspends Sigma Lithium Mine Operations 
Qualcomm Stock Jumps on Amazon AI Chip Deal 
Japan, US Target AI and Chips in $550 Billion Investment Push 
OpenAI Rejects Apple Trade Secret Theft Claims 
Longsys Raises $903 Million in Hong Kong IPO as Shares Debut Flat 
Google Revamps EU Search Results to Meet DMA Rules 
Australia Plans New Rules Giving Users Control Over Social Media Feeds 
Adobe Names Anil Chakravarthy CEO as AI Push Accelerates 
Nvidia CEO Says AGI Has Arrived With OpenAI GPT-6 Astra 
Kioxia Rules Out SK Hynix Manufacturing Partnership 
SpaceX Turbine Push Unlikely to Threaten Howmet, Bernstein Says 
Anthropic Nears $15 Billion Credit Deal Ahead of IPO 
SEC Seeks ISS Client Voting Records in Proxy Adviser Probe 
Australia Defends Social Media Algorithm Law Amid US Concerns 
Ingenia Rejects A$1.9 Billion Warburg Pincus Takeover Bid 
ByteDance Secures $29.6 Billion Loan to Boost AI Investment 
Add as a preferred source on Google
LG Electronics Inc. has partnered with Hyundai Motor Group to enter the mobility services business. As part of its new venture, the home appliances maker is now adding its streaming channel to the automotive company's vehicles.
Since January, LG Electronics's free ad-supported streaming television (FAST) service, known as the LG Channel, has been integrated into Hyundai Motor and Kia-branded vehicles' in-vehicle infotainment (IVI) systems. Some car models, including the Genesis G80 and GV80, already have this feature.
Streaming Service on Infotainment System
According to Pulse News, adding LG Electronics' streaming channel to some Hyundai and Kia vehicle models offers owners a new level of convenience. For one, it allows users to watch their favorite programs and channels while traveling.
Moreover, the LG Channel gives drivers unlimited access to more than 80 free channels on LG TVs. They can enjoy this service without the need for a set-top box (STB), which is an external device that converts cable, satellite, digital, or internet data into TV signals so that video content can be viewable on TV.
Advantages of the LG Channel Integration
Through its partnership with Hyundai, LG Electronics will also gain opportunities to generate ad revenue while expanding the reach of its content platform, LG webOS, across various devices and even vehicles. The deal is also beneficial for Hyundai and Kia because they get the chance to tap and position themselves in the rapidly growing FAST services market.
Meanwhile, Maekyung News reported that LG Electronics will introduce its streaming channel to Kia's Carnival models next month. Mercedes-Benz models may also be added to the list of automakers with the LG Channel.
"On the LG Channel for cars, you can watch about 80 domestic channels and 60 VODs, including movies, dramas, and animations, even without registering as a member," an official of LG Electronics said. "Previously, we worked with YouTube and Netflix to create a webOS-specific app for vehicles, but this time, we have also developed an LG channel app optimized for vehicles."
Photo by: LG Newsroom
