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Luxury skincare brand Cha Ling has closed all its physical stores in China to optimize its retail strategy as Covid-19 disruptions continue
The LVMH-owned Cha Ling, which operated stores in China for five years, also shut down its WeChat online store.
The brand will continue to sell its products across LVMH’s Sephora China stores as an exclusive brand. It will also retain its Tmall store.
Cha Ling entered China in 2017, a year after it was founded by Laurent Boillot, who is currently CEO of Hennessy.
Since then, the brand has opened three stores in the country: Shanghai HKRI Taikoo Hui, Shanghai IFC, and Hangzhou’s MixC Mall.
The LVMH-owned luxury skincare label is known for blending Eastern and Western cultures through its brand philosophy of "Beauty with a meaning, for you, for the others, and the world."
Cha Ling joins a series of brands closing stores in China, such as L’Oreal-owned beauty brand Maybelline, due to the uncertainty of the Covid-19 situation.
