A parasol set to be sold in China by Gucci and Adidas for 11,100 yuan is causing an outcry for not keeping out the rain.
On the Chinese social media network Weibo, criticism of the item dubbed a "sun umbrella" has gone viral.
It is "not waterproof and is suitable for sun protection or decorative use," according to Gucci's website.
The parasol is part of a collaborative collection being pushed online ahead of its launch next month.
A Weibo hashtag that translates to "the collaborative umbrella being offered for 11,100 yuan is not waterproof" has received over 140 million views.
According to one user, the parasol is "a really large yet pointless fashion statement."
The parasol will be available on June 7th as part of a new collection by Gucci and athletic giant Adidas.
According to a Gucci spokeswoman, the product is "not recommended for use as an everyday umbrella".
It has "good collector's value and is suitable for use as a daily accessory," they say.


Hyundai Plans 20 New Models in China to Boost EV Strategy and Market Share
Time to buy local: war fuel price shocks reveal the folly of a long food supply chain
Debate over H-1B visas shines spotlight on US tech worker shortages
U.S. Stock Futures Edge Higher as Ceasefire Extension and Intel Earnings Lift Sentiment
Why Global Web3 Projects Can't Afford to Skip South Korea: TokenPost Unveils Data-Driven Entry Solutions
LG Innotek Stock Hits Record High on $68M Automotive Wi-Fi 7 Deal
Daiichi Sankyo Stock Drops After Earnings Delay and Oncology Review
Kakaku.com Stock Surges on EQT Takeover Interest Amid Rising Japan Deal Activity
Brazil Blocks Prediction Market Platforms, Tightens Derivatives Trading Rules
Why a ‘rip-off’ degree might be worth the money after all – research study
Tesla Earnings Beat Expectations as EV Growth Holds Amid Robotics and AI Shift
U.S.-Iran Conflict Stalls as Diplomatic Efforts Collapse and Global Oil Tensions Rise
Want to cut your energy bills? Here’s how five experts are doing it
Organon Stock Surges After Reports of $13 Billion Buyout Bid by Sun Pharma
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
Canadian Dollar Outlook: Resilient Performance Driven by Oil Prices and Market Dynamics 



