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Lululemon is being considerate, and as inflation bites customers, it has launched a new program for people to trade in or resell their used workout clothes. Customers will be given an option to return their gently used jackets, tops, and leggings as per the announcement.
According to CNBC, Lululemon is rolling out this program after a successful trial in California and Texas that started in May 2021. The company created this scheme due to the rising consumer prices and its commitment to sustainable business.
Lululemon's "Like New" trade-in and resell program will officially debut this month and is said to be powered by Trove, a resale technology provider. Under the program, customers will be allowed to trade their old Lululemon-branded clothing apparel and exchange them for a gift card that can be claimed at any of the company's store outlets in the United States.
People can also buy anything from the retailer's selection of used items that can be found in a different category on the company's website. Customers can expect to find new items in this section every day.
"At lululemon, we are deeply committed to creating quality products built to last and that are better for people and the planet. Bringing lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint," Lululemon's president, Americas and Global Guest Innovation, Celeste Burgoyne, said in a press release. "We have seen incredible momentum from our pilot program and we look forward to welcoming new guests nationwide."
Maureen Erickson, Lululemon's senior vice president of Global Guest Innovation, said that their "Like New" program would help them attract customers who are looking for good shopping deals. Through the resale, the company believes, it will also get more sales and bolster repeat customers as well.
Lululemon will also help in reducing the amount of trash that goes to the landfills by recycling slightly used clothes. Starting April 22, people can simply head to any of the brand's 394 stores and trade in their workout tops and leggings.
