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PHILADELPHIA, Aug. 29, 2016 -- MRP (LSE:FDP), a global provider of end to end predictive marketing and sales solutions powered by data, software, and services today announced the appointment of James Regan to the newly created role of Chief Marketing Officer. Regan, who co-founded MRP with CEO Kevin Cunningham in 2002, will also continue as President of MRP’s LATAM operations, which has been his primary focus for the last four years. In his new role, Regan will be responsible for driving the growth of the organization worldwide through the company’s marketing strategy and related initiatives.
“MRP has grown tremendously over the last five years with a relatively small internal marketing investment, which needs to increase tremendously to fully realize our potential,” said Kevin Cunningham, CEO of MRP. “This role is a natural fit for Jim as he has the skills, expertise and experience to grow MRP’s strategic marketing organization and take our brand to the next level.”
“This is the perfect place for me right now. Over the last 14 years we’ve built an incredible, global organization. We are a critical piece of the sales and marketing process for some of the largest companies in the world,” Regan said. “Now it’s time to take this story of success, partnership and longevity and share it with the world.”
Regan earned a degree in marketing from LaSalle University, and began his career in sales for Merck, based in New York City. Prior to founding MRP, Regan worked as the director of marketing for an internet-based startup.
About MRP
MRP is a global provider of account-based marketing intelligence, software, and services. Since 2002, clients have relied on MRP to deliver insights, drive pipeline, and provide ROI through a combination of predictive intelligence and integrated marketing tactics. MRP has 12 offices worldwide, does business in over 100 countries, and is a wholly owned subsidiary of the FD Group, PLC (LSE:FDP).
For more information, please contact: Betsy Hargus, Vice President [email protected] 215.587.8851
