Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
The American mass exodus to Canada amid Trump 2.0 has yet to materialize 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
How to support someone who is grieving: five research-backed strategies 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record 
The Beauty Beneath the Expressway: A Journey from Self to Service 
Macy's and Lowe's are two of the leading retail companies in the United States, and both have signed new deals with big-shot brands so shoppers will have more options when they visit. Moreover, the main aim of the collaborations is to offer something that customers will surely be happy about.
Strategic Partnerships With Hotshot Names
As per The Street, Macy's and Lowe's team-up with heavyweight brands comes after Target used this strategy to attract more customers. It has signed store-within-a-store deals with Walt Disney. Apple and Ulta Beauty seemed to be a brilliant idea because they totally changed the chain's merchandise.
It later added Levi's Jeans and other brands, and in some ways, Target has now become the new mall, and people are visiting often. Consumers do not just go to Target today to buy groceries and home items; they drop by now to have coffee at Starbucks or browse the stores. Since the strategy worked for Target, Macy's and Lowe's appear to borrow the model to improve and have people visit their establishments often.
The New Partners of Macy's and Lowe's
Macy's recently revealed its collaboration with Jennifer Lopez's JLo Beauty brand. The department store chain chose beauty products as this sector has been big customer drawers these days, as proven by Target with Ulta Beauty and Kohl's with Sephora.
Fashion Network reported that Macy's introduced various skincare, beauty, and body care products under JLo Beauty's line. But compared to Sephora and Ulta, the department store company chose more affordable items that customers can easily pay for.
"JLo Beauty products feature luxurious, high-performing formulas with immediately visible and long-lasting results with prices ranging from $15 to $105," Macy's said in its previous statement. "The full assortment including fan favorites like That JLo Glow Serum, Firm + Flaunt Targeted Booty Balm, and more are available to shop on macys.com, Macy's mobile app, and at select Macy's stores nationwide."
On the other hand, Lowe's partnered with Carhartt to offer work clothing items. This will be the first time the retail chain sells this type of merchandise since it is known to sell home improvement goods.
"The collection will feature Carhartt's iconic duck jackets and vests, as well as hoodies, T-shirts, workwear pants, and beanies," Lowe's said in a statement.
Photo by: Vladan Raznatovic/Unsplash
