Right now, Tesla is the undisputed king in the upscale electric vehicle market thanks to its Model S, Model X, and upcoming Model 3 units. With the increasing interest in EVs, it was only a matter of time before luxury car brands like Maserati would want to get in on the action or risk falling behind. Unlike GM or BMW, however, the Italian supercar maker doesn’t want to start a battle with Elon Musk.
As Engadget notes, it would seem that a lot of the Italian high-end brands making luxury supercars aren’t exactly enthusiastic about creating EVs. This is understandable since doing so does come with a lot of disadvantages from the viewpoint of luxury car makers and buyers.
With Maserati announcing that it wants to give it a shot, perhaps others will follow suit and come up with some incredibly powerful machines that can be recharged at home. Speaking to Car and Driver during the Paris auto show, Maserati’s head of engineering, Roberto Fedeli said that creating their version of an EV might produce results by 2019.
“I think that we could show something before 2020. Maybe 2019,” he said. “We are working to be ready with something that we can show during the next couple of years.”
On that note, it would seem that Maserati wants to focus more on the supercar department instead of trying to cut in on Tesla’s turf by creating high-end electric sedans. This strategy makes sense, largely because supercars are where Maserati’s expertise has always fallen under.
As of right now, other luxury brands are already making their own versions of EVs, including Mercedes-Benz, Lexus, Audi, and Volvo. By the time Maserati comes out with their electric supercar, it’s likely that it will be last on the finish line. According to the company, however, it will follow its own rules to achieving its goals.


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