PUMA and Foot Locker expand partnership to reach next-generation customers

PUMA and Foot Locker, Inc. have expanded their partnership with a focus on basketball and the creation of products that meet the demands of the growing next-generation market.

The product collaborations targeting Gen Z and Gen Alpha would expand the basketball and classics categories with continued exclusive access to the LaMelo Ball Signature program, and the first-ever PUMA x POKÉMON collaboration.

According to Bob Philion, President of PUMA North America, their enhanced partnership with Foot Locker enables them to provide even greater experiences and inclusion for our evolving customer base around the world.

There’s also the PUMA x PAW PATROL, a new collection of playful and sporty styles for kids that will be available exclusively at Kids Foot Locker and Foot Locker in North America starting November 25.

Additionally, PUMA and Foot Locker have jointly supported a portfolio of ambassadors, athletes, and brands to create exclusive product concepts and market activations across the Foot Locker portfolio and will continue to advance shared marketplace opportunities.